Überspringen zu Hauptinhalt
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Leistungen

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Beratung & Konzeption

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Existenzgründung

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Am Anfang einer jeden Existenzgründung steht abgesehen vom Businessplan auch das Corporate Design und eine Marketingstrategie. Um von Anfang an seiner Marke ein Gesicht zu geben, ist nicht nur die Logoentwicklung wichtig, sondern auch die Entwicklung eines Styleguides, einer Corporate Language und einer Bildwelt. Ich helfe dir mit der Website, dem Online-Shop, Werbematerialien und Geschäftsausstattung. Ich stelle dein Unternehmen optisch auf solide Füße und beraten dich gerne hinsichtlich einer abgestimmten Marktingstrategie.

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Projektmanagement

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Gerne unterstütze ich laufende und neue Projekte beim Projektmanagement. Auch kann ich dir die richtigen Werkzeuge an die Hand geben, damit deine Projekte ein voller Erfolg werden. Ebenfalls kann ich beim Change Management hin zur agilen Arbeitsweise, z.B. nach Scrum, helfen oder bei der Digitalisierung unterstützen. Von der Konzeption, Gestaltung bis hin zur Veröffentlichungen begleite ich deine Projekte.

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Marketingstrategie

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Wo soll die Reise hingehen? Welche Ziele möchte ich erreichen? Wie soll meine Marke in den Köpfen der Menschen verankert werden? Um im Gedächtnis zu bleiben und wiedererkannt zu werden, ist eine abgestimmte Marketingstrategie notwendig. Schon lange ist nicht mehr nur das Produkt wichtig, sondern auch das Firmen-Image, um zu überzeugen. Mit dem passenden Marketing-Mix entwickle ich eine kreative und auf dein Unternehmen zugeschnittene Marketingstrategie.

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filter_invert=“0″ filter_sepia=“0″ filter_opacity=“100″ filter_blur=“0″ filter_hue_hover=“0″ filter_saturation_hover=“100″ filter_brightness_hover=“100″ filter_contrast_hover=“100″ filter_invert_hover=“0″ filter_sepia_hover=“0″ filter_opacity_hover=“100″ filter_blur_hover=“0″ last=“true“ border_position=“all“ first=“true“ type=“1_1″][fusion_title title_type=“text“ rotation_effect=“bounceIn“ display_time=“1200″ highlight_effect=“circle“ loop_animation=“off“ highlight_width=“9″ highlight_top_margin=“0″ before_text=““ rotation_text=““ highlight_text=““ after_text=““ hide_on_mobile=“small-visibility,medium-visibility,large-visibility“ sticky_display=“normal,sticky“ class=““ id=““ content_align_medium=““ content_align_small=““ content_align=“left“ size=“2″ font_size=““ animated_font_size=““ fusion_font_family_title_font=““ fusion_font_variant_title_font=““ line_height=““ letter_spacing=““ margin_top_medium=““ margin_bottom_medium=““ margin_top_small=““ margin_bottom_small=““ margin_top=““ margin_bottom=““ margin_top_mobile=““ margin_bottom_mobile=““ text_color=“#ffffff“ animated_text_color=““ highlight_color=““ style_type=“default“ sep_color=““ animation_type=““ animation_direction=“left“ animation_speed=“0.3″ animation_offset=““]

Design & Realisierung

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Corporate Design

[/fusion_title][fusion_text columns=““ column_min_width=““ column_spacing=““ rule_style=“default“ rule_size=““ rule_color=““ content_alignment_medium=““ content_alignment_small=““ content_alignment=““ hide_on_mobile=“small-visibility,medium-visibility,large-visibility“ sticky_display=“normal,sticky“ class=““ id=““ font_size=““ fusion_font_family_text_font=““ fusion_font_variant_text_font=““ line_height=““ letter_spacing=““ text_color=“#ffffff“ animation_type=““ animation_direction=“left“ animation_speed=“0.3″ animation_offset=““]

Magenta – welche Firma kommt dir sofort in den Sinn? Corporate Design definiert nicht nur, wie das eigene Unternehmen aussieht, sondern schafft einen großen Wiedererkennungswert beim Kunden. Ich helfe dir, einen einzigartigen Look zu finden und entwickle mit dir zusammen einen Styleguide, der dich, mich und andere Dienstleister dabei unterstützt, sämtliche Marketingmaßnahmen in einem einheitlichen Stil zu entwickeln. Logoentwicklung, Schriftwahl, Farbgestaltung – all dies beeinflusst den Markenauftritt.

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Design

[/fusion_title][fusion_text columns=““ column_min_width=““ column_spacing=““ rule_style=“default“ rule_size=““ rule_color=““ content_alignment_medium=““ content_alignment_small=““ content_alignment=““ hide_on_mobile=“small-visibility,medium-visibility,large-visibility“ sticky_display=“normal,sticky“ class=““ id=““ font_size=““ fusion_font_family_text_font=““ fusion_font_variant_text_font=““ line_height=““ letter_spacing=““ text_color=“#ffffff“ animation_type=““ animation_direction=“left“ animation_speed=“0.3″ animation_offset=““]

Design ist als gelernte Grafikerin (Abschluss mit Auszeichnung) mein Steckenpferd. Form follows function ist hierbei stets mein Motto. Ich entwickle funktionale und ästhetische Websites. An erster Stelle steht für mich die User Experience, die durch ein verständliches User Interface unterstützt wird. Ein gelungener Webauftritt ist eins der wichtigsten Marketinginstrument heutzutage – gepaart mit weiteren Web-Werbemaßnahmen (z.B. HTML5-Banner, SEO/SEA, Social Media, etc.). Ich ermögliche dir, dich bestmöglich zu präsentieren – sei es nur eine Web-Visitenkarte oder ein ganzer Online-Shop. Auch bei Printprodukten bin ich Vollprofi. Egal, ob eine Hochglanz-Broschüre, Flyer, Visitenkarten oder die 18:1-Großwerbefläche – vom Layout bis zur Reinzeichnung gestalte ich sämtliche Printprodukte für dich.

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Webentwicklung

[/fusion_title][fusion_text columns=““ column_min_width=““ column_spacing=““ rule_style=“default“ rule_size=““ rule_color=““ content_alignment_medium=““ content_alignment_small=““ content_alignment=““ hide_on_mobile=“small-visibility,medium-visibility,large-visibility“ sticky_display=“normal,sticky“ class=““ id=““ font_size=““ fusion_font_family_text_font=““ fusion_font_variant_text_font=““ line_height=““ letter_spacing=““ text_color=“#ffffff“ animation_type=““ animation_direction=“left“ animation_speed=“0.3″ animation_offset=““]

Ich kann nicht nur Pixel schubsen, sondern auch komplexere Websites bauen. Das ermöglicht mir nicht nur, professionelle und vor allem funktionale Websites im Vorfeld zu layouten, sondern du bekommst alles aus einer Hand. Sei es die freie Website in HTML/CSS gebaut oder ein Content Management System (CMS) – ich berate dich gerne, welches das richtige System für dich ist und perfekt zu deinen Anforderungen passt. Mein Steckenpferd ist die Entwicklung in WordPress, aber z.B. auch TYPO3 und Drupal könnten das richtige Tool für dich sein. Auch habe ich ein breites Netzwerk an Entwicklern, die bei komplizierten Projekten unterstützen können.

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eCommerce

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Gerne berate ich dich für dein perfektes eCommerce-Konzept. Gemeinsam mit dir entscheide ich, welches eCommerce-System das beste für dich ist. Wichtig ist hierbei, dass alle Funktionen, die du benötigst, abgebildet werden können, es aber auch nicht overpowered ist. Du möchtest nur einfach ein paar Produkte mit ein oder zwei Bezahlfunktionen anbieten? Oder du hast tausende von Artikeln, die du mit verschiedensten Bezahlmethoden und Schnittstellen abbilden musst? Von Shopify, über WooCommerce bishin zu shopware finden wir gemeinsam das für dich richtige System.

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Textentwicklung

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Zu einem stringenten Markenauftritt gehören professionelle Texte. Durch stetige Fortbildung bleibe ich am Trend der Zeit und kann Dinge auf den Punkt bringen. Gerne entwickle ich für dich im Rahmen deiner Corporate Identity nicht nur dein Corporate Design, sondern auch deine Corporate Language. Duzen oder Siezen? Wie viel Slang darf sein? Wie spreche ich meine Kunden an? Was passt zu meiner Marke und den Produkten? All dies würde ich so definieren, dass du deine Marke wiedererkennst und dich wohlfühlst.

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text_color=““ animated_text_color=““ highlight_color=““ style_type=“default“ sep_color=““ animation_type=““ animation_direction=“left“ animation_speed=“0.3″ animation_offset=““]

Online Marketing

[/fusion_title][/fusion_builder_column][fusion_builder_column type=“1_3″ layout=“1_3″ align_self=“auto“ content_layout=“column“ align_content=“flex-start“ content_wrap=“wrap“ spacing=““ center_content=“no“ link=““ target=“_self“ min_height=““ hide_on_mobile=“small-visibility,medium-visibility,large-visibility“ sticky_display=“normal,sticky“ class=““ id=““ type_medium=““ type_small=““ order_medium=“0″ order_small=“0″ dimension_spacing_medium=““ dimension_spacing_small=““ dimension_spacing=““ dimension_margin_medium=““ dimension_margin_small=““ margin_top=““ margin_bottom=““ padding_medium=““ padding_small=““ padding_top=““ padding_right=““ padding_bottom=““ padding_left=““ hover_type=“none“ border_sizes=““ border_color=““ border_style=“solid“ border_radius=““ box_shadow=“no“ dimension_box_shadow=““ box_shadow_blur=“0″ box_shadow_spread=“0″ box_shadow_color=““ box_shadow_style=““ background_type=“single“ gradient_start_color=““ gradient_end_color=““ gradient_start_position=“0″ gradient_end_position=“100″ gradient_type=“linear“ radial_direction=“center center“ linear_angle=“180″ background_color=““ background_image=““ background_image_id=““ background_position=“left top“ background_repeat=“no-repeat“ background_blend_mode=“none“ animation_type=““ animation_direction=“left“ animation_speed=“0.3″ animation_offset=““ filter_type=“regular“ filter_hue=“0″ filter_saturation=“100″ filter_brightness=“100″ filter_contrast=“100″ filter_invert=“0″ filter_sepia=“0″ filter_opacity=“100″ filter_blur=“0″ filter_hue_hover=“0″ filter_saturation_hover=“100″ filter_brightness_hover=“100″ filter_contrast_hover=“100″ filter_invert_hover=“0″ filter_sepia_hover=“0″ filter_opacity_hover=“100″ filter_blur_hover=“0″ last=“false“ border_position=“all“ first=“true“ spacing_right=““ type=“1_3″][fusion_title title_type=“text“ rotation_effect=“bounceIn“ display_time=“1200″ highlight_effect=“circle“ loop_animation=“off“ highlight_width=“9″ highlight_top_margin=“0″ before_text=““ rotation_text=““ highlight_text=““ after_text=““ hide_on_mobile=“small-visibility,medium-visibility,large-visibility“ sticky_display=“normal,sticky“ class=““ id=““ content_align_medium=““ content_align_small=““ content_align=“left“ size=“3″ font_size=““ animated_font_size=““ fusion_font_family_title_font=““ fusion_font_variant_title_font=““ line_height=““ letter_spacing=““ margin_top_medium=““ margin_bottom_medium=““ margin_top_small=““ margin_bottom_small=““ margin_top=““ margin_bottom=““ margin_top_mobile=““ margin_bottom_mobile=““ text_color=““ animated_text_color=““ highlight_color=““ style_type=“default“ sep_color=““ animation_type=““ animation_direction=“left“ animation_speed=“0.3″ animation_offset=““]

Suchmaschinenoptimierung (SEO)

[/fusion_title][fusion_text columns=““ column_min_width=““ column_spacing=““ rule_style=“default“ rule_size=““ rule_color=““ content_alignment_medium=““ content_alignment_small=““ content_alignment=““ hide_on_mobile=“small-visibility,medium-visibility,large-visibility“ sticky_display=“normal,sticky“ class=““ id=““ font_size=““ fusion_font_family_text_font=““ fusion_font_variant_text_font=““ line_height=““ letter_spacing=““ text_color=““ animation_type=““ animation_direction=“left“ animation_speed=“0.3″ animation_offset=““]

Google hat einen Marktanteil von ca. 95 % und ist damit die wichtigste Suchmaschine. Damit ist sie eine unverzichtbare Quelle für Traffic für deine Website. Doch trotz der Stellung von Google gibt es noch andere interessante Suchplattformen – Bing, eBay,  Amazon, etc. Gerade für Nischenprodukte können auch diese Plattformen äußerst interessant sein. Ich helfe dir dabei, dich für Suchmaschinen bestmöglich aufzustellen. Ein SEO-optimierter Aufbau der Seite inkl. mit Keywords angereicherten Texten ist für mich sowieso eine Selbstverständlichkeit.

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Google Ads

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Mit Google Ads erreichst du genau die für dich relevante Zielgruppe. Bestimmt kennst du schon die Ergebnisse bei Google mit dem Zusatz „Anzeige“. Diese erscheinen noch über den generischen Suchergebnissen. Ob eine Anzeige in den Google Suchergebnissen, der Einsatz von HTML5- oder GIF-Bannern für Displaynetzwerke oder Werbung in YouTube – ich zeige dir, wie es geht.

[/fusion_text][/fusion_builder_column][fusion_builder_column type=“1_3″ layout=“1_3″ align_self=“auto“ content_layout=“column“ align_content=“flex-start“ content_wrap=“wrap“ spacing=““ center_content=“no“ link=““ target=“_self“ min_height=““ hide_on_mobile=“small-visibility,medium-visibility,large-visibility“ sticky_display=“normal,sticky“ class=““ id=““ type_medium=““ type_small=““ order_medium=“0″ order_small=“0″ dimension_spacing_medium=““ dimension_spacing_small=““ dimension_spacing=““ dimension_margin_medium=““ dimension_margin_small=““ margin_top=““ margin_bottom=““ padding_medium=““ padding_small=““ padding_top=““ padding_right=““ padding_bottom=““ padding_left=““ hover_type=“none“ border_sizes=““ border_color=““ border_style=“solid“ border_radius=““ box_shadow=“no“ dimension_box_shadow=““ box_shadow_blur=“0″ box_shadow_spread=“0″ box_shadow_color=““ box_shadow_style=““ background_type=“single“ gradient_start_color=““ gradient_end_color=““ gradient_start_position=“0″ gradient_end_position=“100″ gradient_type=“linear“ radial_direction=“center center“ linear_angle=“180″ background_color=““ background_image=““ background_image_id=““ background_position=“left top“ background_repeat=“no-repeat“ background_blend_mode=“none“ animation_type=““ animation_direction=“left“ animation_speed=“0.3″ animation_offset=““ filter_type=“regular“ filter_hue=“0″ filter_saturation=“100″ filter_brightness=“100″ filter_contrast=“100″ filter_invert=“0″ filter_sepia=“0″ filter_opacity=“100″ filter_blur=“0″ filter_hue_hover=“0″ filter_saturation_hover=“100″ filter_brightness_hover=“100″ filter_contrast_hover=“100″ filter_invert_hover=“0″ filter_sepia_hover=“0″ filter_opacity_hover=“100″ filter_blur_hover=“0″ last=“true“ border_position=“all“ first=“false“ type=“1_3″][fusion_title title_type=“text“ rotation_effect=“bounceIn“ display_time=“1200″ highlight_effect=“circle“ loop_animation=“off“ highlight_width=“9″ highlight_top_margin=“0″ before_text=““ rotation_text=““ highlight_text=““ after_text=““ hide_on_mobile=“small-visibility,medium-visibility,large-visibility“ sticky_display=“normal,sticky“ class=““ id=““ content_align_medium=““ content_align_small=““ content_align=“left“ size=“3″ font_size=““ animated_font_size=““ fusion_font_family_title_font=““ fusion_font_variant_title_font=““ line_height=““ letter_spacing=““ margin_top_medium=““ margin_bottom_medium=““ margin_top_small=““ margin_bottom_small=““ margin_top=““ margin_bottom=““ margin_top_mobile=““ margin_bottom_mobile=““ text_color=““ animated_text_color=““ highlight_color=““ style_type=“default“ sep_color=““ animation_type=““ animation_direction=“left“ animation_speed=“0.3″ animation_offset=““]

Social Media Marketing

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Als erfolgreiches Unternehmen muss man am Puls der Zeit und vor allem da sein, wo die Zielgruppe ist: auf den sozialen Medien. Eine Homepage reicht heute nicht mehr aus. Instagram, Facebook, Twitter, Xing, LinkedIn – hier hast du die Möglichkeit, potenzielle Kunden zu erreichen. Durch gezielte Zielgruppenermittlung, Konzepte für die jeweiligen Kanäle und einen Contentplan & -erstellung schaffe ich für dich den bestmöglichen Social Media-Auftritt.

[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container type=“flex“ hundred_percent=“no“ hundred_percent_height=“no“ min_height=““ hundred_percent_height_scroll=“no“ align_content=“stretch“ flex_align_items=“flex-start“ flex_justify_content=“flex-start“ flex_column_spacing=““ hundred_percent_height_center_content=“yes“ equal_height_columns=“no“ container_tag=“div“ menu_anchor=““ hide_on_mobile=“small-visibility,medium-visibility,large-visibility“ status=“published“ publish_date=““ class=““ id=““ link_color=““ link_hover_color=““ border_sizes_top=““ border_sizes_right=““ border_sizes_bottom=““ border_sizes_left=““ border_color=““ border_style=“solid“ margin_top_medium=““ margin_bottom_medium=““ margin_top_small=““ margin_bottom_small=““ margin_top=““ margin_bottom=““ padding_top_medium=““ padding_right_medium=““ padding_bottom_medium=““ padding_left_medium=““ padding_top_small=““ padding_right_small=““ padding_bottom_small=““ padding_left_small=““ padding_top=““ padding_right=““ padding_bottom=““ padding_left=““ box_shadow=“no“ box_shadow_vertical=““ box_shadow_horizontal=““ box_shadow_blur=“0″ box_shadow_spread=“0″ box_shadow_color=““ box_shadow_style=““ z_index=““ overflow=““ gradient_start_color=““ gradient_end_color=““ gradient_start_position=“0″ gradient_end_position=“100″ gradient_type=“linear“ radial_direction=“center center“ linear_angle=“180″ background_color=““ background_image=““ background_position=“center center“ background_repeat=“no-repeat“ fade=“no“ background_parallax=“none“ enable_mobile=“no“ parallax_speed=“0.3″ background_blend_mode=“none“ video_mp4=““ video_webm=““ video_ogv=““ video_url=““ video_aspect_ratio=“16:9″ video_loop=“yes“ video_mute=“yes“ video_preview_image=““ absolute=“off“ absolute_devices=“small,medium,large“ sticky=“off“ sticky_devices=“small-visibility,medium-visibility,large-visibility“ sticky_background_color=““ sticky_height=““ sticky_offset=““ sticky_transition_offset=“0″ scroll_offset=“0″ animation_type=““ animation_direction=“left“ animation_speed=“0.3″ animation_offset=““ filter_hue=“0″ filter_saturation=“100″ filter_brightness=“100″ filter_contrast=“100″ filter_invert=“0″ filter_sepia=“0″ filter_opacity=“100″ filter_blur=“0″ filter_hue_hover=“0″ filter_saturation_hover=“100″ filter_brightness_hover=“100″ filter_contrast_hover=“100″ filter_invert_hover=“0″ filter_sepia_hover=“0″ filter_opacity_hover=“100″ filter_blur_hover=“0″][fusion_builder_row][fusion_builder_column type=“2_3″ layout=“2_3″ align_self=“auto“ content_layout=“column“ align_content=“flex-start“ content_wrap=“wrap“ spacing=““ center_content=“no“ link=““ target=“_self“ min_height=““ hide_on_mobile=“small-visibility,medium-visibility,large-visibility“ sticky_display=“normal,sticky“ class=““ id=““ background_image_id=““ type_medium=““ type_small=““ order_medium=“0″ order_small=“0″ spacing_left_medium=““ spacing_right_medium=““ spacing_left_small=““ spacing_right_small=““ spacing_left=““ spacing_right=““ margin_top_medium=““ margin_bottom_medium=““ margin_top_small=““ margin_bottom_small=““ margin_top=““ margin_bottom=““ padding_top_medium=““ padding_right_medium=““ padding_bottom_medium=““ padding_left_medium=““ padding_top_small=““ padding_right_small=““ padding_bottom_small=““ padding_left_small=““ padding_top=““ padding_right=““ padding_bottom=““ padding_left=““ hover_type=“none“ border_sizes_top=““ border_sizes_right=““ border_sizes_bottom=““ border_sizes_left=““ border_color=““ border_style=“solid“ border_radius_top_left=““ border_radius_top_right=““ border_radius_bottom_right=““ border_radius_bottom_left=““ box_shadow=“no“ box_shadow_vertical=““ box_shadow_horizontal=““ box_shadow_blur=“0″ box_shadow_spread=“0″ box_shadow_color=““ box_shadow_style=““ background_type=“single“ gradient_start_color=““ gradient_end_color=““ gradient_start_position=“0″ gradient_end_position=“100″ gradient_type=“linear“ radial_direction=“center center“ linear_angle=“180″ background_color=““ background_image=““ background_position=“left top“ background_repeat=“no-repeat“ background_blend_mode=“none“ animation_type=““ animation_direction=“left“ animation_speed=“0.3″ animation_offset=““ filter_type=“regular“ filter_hue=“0″ filter_saturation=“100″ filter_brightness=“100″ filter_contrast=“100″ filter_invert=“0″ filter_sepia=“0″ filter_opacity=“100″ filter_blur=“0″ filter_hue_hover=“0″ filter_saturation_hover=“100″ filter_brightness_hover=“100″ filter_contrast_hover=“100″ filter_invert_hover=“0″ filter_sepia_hover=“0″ filter_opacity_hover=“100″ filter_blur_hover=“0″ last=“true“ border_position=“all“ first=“true“ type=“2_3″][fusion_text columns=““ column_min_width=““ column_spacing=““ rule_style=“default“ rule_size=““ rule_color=““ content_alignment_medium=““ content_alignment_small=““ content_alignment=““ hide_on_mobile=“small-visibility,medium-visibility,large-visibility“ sticky_display=“normal,sticky“ class=““ id=““ font_size=““ 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Nicht das dabei, was du suchst? Sprich mich gerne an und ich bespreche mit dir dein Projekt.

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